{"title":"Niet zoals die van je moeder","description":"\u003cp\u003eNot Your Mother's (NYM) is een nieuwe haarverzorgingslijn uit de VS, die in 2010 in Tampa, Florida, is opgericht. De lijn is ontwikkeld om salonkwaliteit resultaten te bieden tegen een lage prijs.\u003cbr\u003eHet heeft een complete lijn shampoos, conditioners, behandelingen en stylingproducten die \"getest zijn in het dagelijks leven\" voor elk haarverlangen, zoals krulverzorging, volume, glad\/frizz controle, herstel en kleurbehoud.\u003cbr\u003eMensen houden van NYM om zijn droogshampoos en stylingproducten die gemakkelijk te gebruiken zijn en het haar snel opfrissen en textuur geven.\u003c\/p\u003e","products":[{"product_id":"not-your-mothers-blue-sea-kale-pure-coconut-water-conditioner-473ml","title":"Not Your Mother's Blue Sea Kale \u0026 Pure Coconut Water Conditioner 473ml","description":"\u003cp\u003eNot Your Mother's Blue Sea Conditioner is een hydraterende conditioner die vocht toevoegt aan het haar, terwijl het licht, zacht en gemakkelijk te stylen blijft. Deze conditioner, gebaseerd op zee-mineralen, helpt het haar er gezond uit te zien en licht aan te voelen. Het bevat kokoswater en crambe maritima extract, die helpen het haar te voeden en gladder en glanzender te maken. De conditionerende formule werkt op de middenlengtes en punten om het dagelijks ontwarren en verzorgen te vergemakkelijken zonder het haar zwaar aan te laten voelen. Deze Not Your Mother's Blue Sea conditioner is ideaal voor mensen die hun haar willen hydrateren en verzachten. Na elke wasbeurt voelt het haar schoon, evenwichtig en comfortabel aan.\u003c\/p\u003e","brand":"Not Your Mother's","offers":[{"title":"Default Title","offer_id":45961984770179,"sku":"102682","price":18.95,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/4488\/2051\/files\/Not-Your-Mothers-Blue-Sea-Kale-Pure-Coconut-Water-Conditioner-473ml-Moisturizing-Conditioner-Aladin-Beauty.jpg?v=1773293716"},{"product_id":"not-your-mothers-curl-talk-leave-in-conditioner-177ml","title":"Not Your Mother's Curl Talk Leave-In Conditioner 177ml","description":"\u003cp\u003eNot Your Mother's Curl Talk Leave-In Conditioner is een sprayproduct dat gestructureerd haar de hele dag door beschermt, verzacht en glad maakt. Deze leave-in conditioner houdt het haar licht en comfortabel, terwijl het ontwarren en stylen makkelijker wordt. Het bevat een mix van oliën, rijstextract en aminozuren die goed zijn voor je haar. Het houdt het haar zacht en reguleert het vocht zonder het te verzwaren. Je kunt het aan de lucht laten drogen of föhnen, en het past perfect in je dagelijkse routine. De fijne nevelapplicatie zorgt ervoor dat het product gelijkmatig over het haar wordt verdeeld, van de wortels tot de punten. Met een citrusjasmijngeur voelt het haar schoon, veilig en ruikt het heerlijk.\u003c\/p\u003e","brand":"Not Your Mother's","offers":[{"title":"Default Title","offer_id":45961996796035,"sku":"102683","price":15.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/4488\/2051\/files\/ShoaibWorkBook_19.png?v=1782204193"},{"product_id":"not-your-mothers-matcha-green-tea-wild-aple-blossom-masque-283g","title":"Not Your Mother's Matcha Green Tea \u0026 Wild Apple Blossom Mask 283g","description":"\u003cp\u003eHet Not Your Mother's Matcha Green Tea \u0026amp; Wild Apple Blossom Masker is een zeer voedend haarmasker dat droog, gestrest haar weer zacht, glanzend en gehydrateerd maakt. Deze plantaardige formule hydrateert het haar intensief zonder het te verzwaren, waardoor het geschikt is voor een breed scala aan haartypes, van steil tot krullend. Het masker bevat matcha groene thee en wilde appelbloesem. Het maakt dof haar beter, gezonder en gladder. Het bevat glycerine en plantaardige oliën, die het haar na elk gebruik gemakkelijker te stylen en zachter maken. Dit Not Your Mother's matcha groene thee haarmasker is ideaal voor mensen die hun haar licht en gehydrateerd willen houden. Het helpt haar te herstellen dat droog, pluizig of behoeftig aan extra verzorging aanvoelt. Het ruikt naar frisse groene thee en appels.\u003c\/p\u003e","brand":"Not Your Mother's","offers":[{"title":"Default Title","offer_id":45962020814979,"sku":"102684","price":15.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/4488\/2051\/files\/NotYourMother_sMatchaGreenTea_WildAppleBlossomMask283g_e3710240-9304-4d24-a14d-db2c29897ac0.png?v=1782203617"},{"product_id":"not-your-mothers-curl-talk-bond-building-mask-8oz","title":"Not Your Mother's Curl Talk Bond Building Mask 8oz","description":"\u003cp\u003eNot Your Mother’s Curl Talk Bond Building Mask is an intensive curl care formula designed to deeply nourish curly, wavy, and textured hair while restoring moisture balance and improving softness. It helps strengthen the look of curls and enhances elasticity, leaving hair smoother, more hydrated, and easier to manage.\u003c\/p\u003e\n\u003cp\u003eIdeal for people with dry, damaged, or frizz prone curls who need deeper weekly repair and hydration. With regular use, it improves curl resilience, enhances definition, and restores a healthier looking texture. hair feels softer and more polished, \u003c\/p\u003e\n\u003cp\u003eOverall, it delivers deep conditioning care that revitalizes curls, making them look stronger, smoother, and more refreshed after every use.\u003c\/p\u003e","brand":"Not Your Mother's","offers":[{"title":"Default Title","offer_id":47136191709315,"sku":"105704","price":17.05,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/4488\/2051\/files\/NotYourMother_sCurlTalkBondBuildingMask8oz.png?v=1782204087"},{"product_id":"not-your-mothers-curl-talk-cream-6oz","title":"Not Your Mother's Curl Talk Cream 6oz","description":"\u003cp data-start=\"25\" data-end=\"277\" class=\"PDq2pG_selectionAnchorContainer\"\u003eNot Your Mother's Curl Talk Defining Cream is used to define curls, lock in moisture, control frizz, and add soft shine from root to tip. Its lightweight styling formula enhances natural curl shape while keeping hair bouncy, smooth, and touchably soft.\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"279\" data-end=\"511\"\u003eIdeal for curl types 2A to 4C, this curl cream works well on wash days, under gel, or for refreshing dry and frizz-prone curls. It helps improve manageability, boost definition, and support soft, frizz-free results in humid weather.\u003c\/p\u003e\n\u003cp data-start=\"513\" data-end=\"631\"\u003eOverall, it’s a curl defining cream that keeps curls hydrated, polished, strong looking, and full of natural movement.\u003c\/p\u003e","brand":"Not Your Mother's","offers":[{"title":"Default Title","offer_id":47136192987267,"sku":"105705","price":17.05,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/4488\/2051\/files\/NotYourMother_sCurlTalkCream6oz.png?v=1782204049"},{"product_id":"not-your-mothers-curl-talk-sculpting-gel-6oz","title":"Not Your Mother's Curl Talk Sculpting Gel 6oz","description":"\u003cp\u003eNot Your Mother’s Curl Talk Sculpting Gel is a curl defining styling gel designed to shape and hold curls, waves, and textured hair with a soft, flexible finish. It provides structured curl formation while maintaining lightweight control, helping reduce frizz and enhance natural curl definition. It delivers long lasting styling support without stiffness or heaviness, making it ideal for smooth, polished curl styling.\u003c\/p\u003e\n\u003cp\u003ePerfect for people with curly, wavy, or textured hair who want defined curls with natural movement. It helps improve curl shape, boost shine, and maintain softness throughout the day. Hair feels more controlled yet touchable, with enhanced bounce and reduced frizz after styling.\u003c\/p\u003e\n\u003cp\u003eOverall, it offers reliable curl definition and balanced hold, making it an essential styling gel for achieving soft, structured, and naturally beautiful curls every day.\u003c\/p\u003e","brand":"Not Your Mother's","offers":[{"title":"Default Title","offer_id":47136193740931,"sku":"105706","price":17.05,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/4488\/2051\/files\/NotYourMother_sCurlTalkSculptingGel6oz.png?v=1782204011"},{"product_id":"not-your-mothers-curl-talk-shampoo-12oz","title":"Not Your Mother's Curl Talk Shampoo 12oz","description":"\u003cp\u003eNot Your Mother’s Curl Talk Shampoo is a sulfate free shampoo for curly hair, designed to gently cleanse and refresh curly, wavy, and textured hair while maintaining natural softness and shine. It helps remove buildup without stripping moisture, making it suitable for regular wash routines.\u003c\/p\u003e\n\u003cp\u003eIt is ideal for people with curly, wavy, or frizzy hair who need a gentle cleansing solution that does not weigh hair down. With consistent use, it helps improve hair texture, enhances curl shape, and makes styling easier while supporting healthier looking, more controlled curls.\u003c\/p\u003e\n\u003cp\u003eOverall, it is a moisturizing curl shampoo that offers a balanced cleansing experience, helping maintain soft, defined, and naturally vibrant curls without heaviness or residue.\u003c\/p\u003e","brand":"Not Your Mother's","offers":[{"title":"Default Title","offer_id":47136194887811,"sku":"105707","price":17.05,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/4488\/2051\/files\/NotYourMother_sCurlTalkShampoo12oz.png?v=1782203756"},{"product_id":"not-your-mothers-kids-curly-care-cream-6oz","title":"Not Your Mother's Kids Curly Care Cream 6oz","description":"\u003cp\u003eNot Your Mother’s Kids Curly Care Defining Cream is a lightweight leave-in curl cream for kids designed to enhance natural curl patterns in curly, wavy, and coily hair while keeping it soft, smooth, and easy to manage. Its gentle styling formula helps define curls without stiffness, making daily styling simple and comfortable.\u003c\/p\u003e\n\u003cp\u003eIt is ideal for children with textured hair who need soft definition and easy manageability, as it helps improve curl shape, reduce frizz, and maintain a hydrated, naturally polished look across all curl types without feeling heavy or sticky.\u003c\/p\u003e\n\u003cp\u003eOverall, this kids' curl defining cream is a practical choice for everyday styling, and it helps keep curls soft, well shaped, and naturally defined while making haircare routines easy and enjoyable.\u003c\/p\u003e","brand":"Not Your Mother's","offers":[{"title":"Default Title","offer_id":47136195379331,"sku":"105708","price":11.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/4488\/2051\/files\/NotYourMother_sKidsCurlyCareCream6oz.png?v=1782203911"},{"product_id":"not-your-mothers-kids-curly-care-detangler-8oz","title":"Not Your Mother's Kids Curly Care Detangler 8oz","description":"\u003cp\u003eThe Not Your Mother’s Kids Curly Care Detangler Spray is a lightweight detangling spray for kids’ curly hair designed to make curls, waves, and coils easier to manage after washing or during daily styling. Its gentle conditioning mist helps smooth knots, improve comb-through, and keep hair feeling soft, comfortable, and simple to handle.\u003c\/p\u003e\n\u003cp\u003eIt is ideal for children with curly, wavy, or coily hair who need quick and effortless styling support, as it helps reduce tangles, improve manageability, and maintain a soft, hydrated feel across all curl patterns without making the hair heavy.\u003c\/p\u003e\n\u003cp\u003eOverall, this kids' curl detangler spray is a practical choice for everyday haircare, and it helps keep hair smooth, manageable, and refreshed while making styling routines simpler and more enjoyable.\u003c\/p\u003e","brand":"Not Your Mother's","offers":[{"title":"Default Title","offer_id":47136196165763,"sku":"105709","price":11.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/4488\/2051\/files\/NotYourMother_sKidsCurlyCareDetangler8oz.png?v=1782203857"},{"product_id":"not-your-mothers-kids-curly-care-shampoo-8oz","title":"Not Your Mother's Kids Curly Care Shampoo 8oz","description":"\u003cp\u003eNot Your Mother’s Kids Curly Care Moisturizing Shampoo is a gentle, tear free shampoo for kids’ curly hair designed to cleanse softly while keeping curls, waves, and coils feeling light, soft, and refreshed. Its creamy foam formula spreads easily through the hair, helping maintain comfort and manageability during everyday wash routines.\u003c\/p\u003e\n\u003cp\u003eIt is ideal for children with curly, wavy, or coily hair who need a mild and caring cleansing step, as it helps improve softness, support easier detangling, and maintain a naturally fresh feel without weighing the hair down.\u003c\/p\u003e\n\u003cp\u003eOverall, this kids' moisturizing shampoo is a practical choice for daily hair care, and it keeps hair clean, soft, and comfortable while making wash days simple and enjoyable.\u003c\/p\u003e","brand":"Not Your Mother's","offers":[{"title":"Default Title","offer_id":47136196952195,"sku":"105710","price":11.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/4488\/2051\/files\/NotYourMother_sKidsCurlyCareShampoo8oz.png?v=1782203813"},{"product_id":"not-your-mothers-matcha-green-conditioner-15-2oz","title":"Not Your Mother's Matcha Green Conditioner 15.2oz","description":"\u003cp\u003eNot Your Mother’s Matcha Green Conditioner is a lightweight nourishing hair conditioner for all hair types designed to leave hair soft, smooth, and refreshed after every wash. Its creamy formula helps condition mid lengths to ends while maintaining a light, natural feel that is easy to manage and style.\u003c\/p\u003e\n\u003cp\u003ePerfect for dry, dull, or hard to manage hair that needs extra softness and easy detangling, it helps to promote manageability, supports a smoother texture, and keeps a fresh, balanced feel all day long.\u003c\/p\u003e\n\u003cp\u003eOverall, this lightweight moisturizing conditioner is a practical choice for everyday hair care, and it helps keep the hair looking vibrant, soft, and well maintained without adding heaviness.\u003c\/p\u003e","brand":"Not Your Mother's","offers":[{"title":"Default Title","offer_id":47136197279875,"sku":"105711","price":15.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/4488\/2051\/files\/NotYourMother_sMatchaGreenConditioner15.png?v=1782203573"},{"product_id":"not-your-mothers-royal-honey-conditioner-15-2oz","title":"Not Your Mother's Royal Honey Conditioner 15.2oz","description":"\u003cp\u003eNot Your Mother’s Royal Honey Conditioner is a nourishing hair conditioner for dry hair designed to improve softness, manageability, and overall smoothness after washing. It is a creamy conditioner suitable for mid length and end care. Its formula helps condition the hair, leaving it feeling more comfortable, soft, and easier to style.\u003c\/p\u003e\n\u003cp\u003eIt is ideal for individuals with dry, rough, or textured hair who want better hydration and control, and it helps improve texture while supporting a more polished and refreshed look; it works across different hair types with regular use.\u003c\/p\u003e\n\u003cp\u003eOverall, this repair and moisture conditioner is a practical choice for everyday hair care, and it keeps the hair smoother, healthier, and more manageable. In addition, it maintains softness without adding heaviness.\u003c\/p\u003e","brand":"Not Your Mother's","offers":[{"title":"Default Title","offer_id":47136197509251,"sku":"105712","price":15.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/4488\/2051\/files\/NotYourMother_sRoyalHoneyConditioner15.png?v=1782203545"},{"product_id":"not-your-mothers-royal-honey-shampoo-15-2oz","title":"Not Your Mother's Royal Honey Shampoo 15.2oz","description":"\u003cp\u003eNot Your Mother’s Royal Honey Shampoo is a gentle hydrating shampoo for dry hair designed to deliver soft, smooth, and manageable results with every wash. Its lightweight cleansing formula refreshes the scalp while maintaining a balanced, non heavy feel for everyday use.\u003c\/p\u003e\n\u003cp\u003eIt is ideal for individuals with dry, rough, or textured hair who want improved softness and easier daily styling, as it helps enhance moisture balance, improve hair feel, and support smoother detangling across different hair types.\u003c\/p\u003e\n\u003cp\u003eOverall, this moisturizing hair shampoo is a practical choice for daily hair care, and it helps leave the hair looking softer, smoother, and more refreshed with consistent use.\u003c\/p\u003e","brand":"Not Your Mother's","offers":[{"title":"Default Title","offer_id":47136197640323,"sku":"105713","price":15.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/4488\/2051\/files\/NotYourMother_sRoyalHoneyShampoo15.png?v=1782203518"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/4488\/2051\/collections\/not-your-mothers-aladin-beauty.jpg?v=1773481829","url":"https:\/\/www.aladinbeauty.be\/collections\/not-your-mothers.oembed","provider":"Aladin Beauty","version":"1.0","type":"link"}