{"title":"DevaCurl","description":"\u003cp\u003eIn 1994, Lorraine Massey and Denis Da Silva started the American hair care brand DevaCurl in New York City. It grew out of the Devachan salon, which was known for its curl-focused treatments. It was the first company to make products that were specifically designed for curls, like the sulfate-free No-Poo® Zero-Lather Cleanser, which changed the way people clean, condition, and style wavy, curly, and coily hair. The brand makes products for curly hair, including cleansers, conditioners, stylers, and tools. These products are made without harsh sulfates, silicones, or parabens and are designed with dermatologists to keep hair hydrated and define curls. Today, DevaCurl still supports \"curl confidence and flexibility\" by combining salon experience with modern science to work with all kinds of curls.\u003c\/p\u003e","products":[{"product_id":"devacurl-buildup-buster-8oz","title":"DevaCurl Buildup Buster 8oz","description":"\u003cp\u003eDevaCurl Buildup Buster is a clarifying cleanser that is both gentle and strong. It is beneficial to refresh curls without taking away their natural moisture. DevaCurl made this light treatment to get rid of product buildup, extra oil, and dirt from the environment that can weigh down curls. DevaCurl Buildup Buster uses an advanced Clarifying Complex to deeply clean waves, curls, and coils without drying them out. This formula helps curls stay flexible, soft, and able to move naturally, unlike harsh clarifying shampoos that make hair dry or brittle.\u003c\/p\u003e","brand":"DevaCurl","offers":[{"title":"Default Title","offer_id":45961068970115,"sku":"102518","price":44.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/4488\/2051\/files\/DevaCurl-Buildup-Buster-8oz-Clarifying-Shampoo-Aladin-Beauty.jpg?v=1773292404"},{"product_id":"devacurl-curldbond-re-coiling-treatment-mask-8oz","title":"DevaCurl Curl Bond Re-Coiling Treatment Mask 8oz","description":"\u003cp\u003eThe DevaCurl CurlBond Re-Coiling Treatment Mask is a strong bond repair mask that is meant to make damaged curls stronger, softer, and more flexible. It helps repair hair bonds from the inside out while making hair easier to style, smoother, and healthier overall.\u003c\/p\u003e\n\u003cp\u003eThis rich but light formula is ideal for all curl types that are dry, breaking, or stressed out by chemicals. It deeply nourishes hair without weighing it down. It makes strands softer, makes it easy to untangle, and makes hair look healthier by adding shine. This advanced formula works to revive stressed curls with a reliable DevaCurl recoiling mask or to reduce visible damage with a strengthening DevaCurl Curl Bond treatment mask. With a warm, tropical scent, it turns your hair care routine into a relaxing, spa like experience. \u003c\/p\u003e\n\u003cp\u003eIf you use it regularly, your curls will get their bounce, flexibility, and strength back, making them smooth, defined, and ready to style.\u003c\/p\u003e","brand":"DevaCurl","offers":[{"title":"Default Title","offer_id":45961069789315,"sku":"102519","price":55.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/4488\/2051\/files\/DevaCurl-Curl-Bond-Re-Coiling-Treatment-Mask-8oz-Hair-Mask-Aladin-Beauty.jpg?v=1773292409"},{"product_id":"devacurl-flexfactor-8oz","title":"DevaCurl Flexfactor","description":"\u003cp data-start=\"0\" data-end=\"598\"\u003eDevaCurl Thermal Protective Spray is a lightweight, high performance heat protectant for curls that need protection while styling. It helps protect strands from the heat of blow dryers, diffusers, or hot tools. The fine spray helps to reduce the appearance of daily brushing, rubbing, and handling for a more polished looking curl. Its advanced formula helps to seal the hair cuticle, support elasticity and make styling feel easier, leaving curls looking shinier, softer and more alive after heat styling.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"1001\"\u003eAdditionally, this spray is particularly effective for all curl types, especially if your hair is often exposed to heat tools or the sun outdoors. It’s a great choice for anyone who wants to style their curls and have them be better protected from the heat and UV rays. It also offers heat protection up to 230°C or 450°F, which is useful for curl routines that involve diffusing, blow drying, or hot styling.\u003c\/p\u003e\n\u003cp data-start=\"1003\" data-end=\"1230\"\u003eMoreover, this spray is also a great addition to any heat styling routine for textured hair. It also helps your curls appear smoother, shinier \u0026amp; better. It promotes a more protected styling experience.\u003c\/p\u003e","brand":"DevaCurl","offers":[{"title":"236ml","offer_id":47135866290307,"sku":"102520","price":45.95,"currency_code":"EUR","in_stock":true},{"title":"88ml","offer_id":47135866323075,"sku":"105211","price":21.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/4488\/2051\/files\/63669c624513bacd4be86c4455710dc1.jpg?v=1778328786"},{"product_id":"devacurl-one-condition-delight","title":"DevaCurl One Condition Delight","description":"\u003cp\u003eDevaCurl Delight is a light conditioner made just for wavy hair that needs balanced moisture without being too heavy. It gives your hair the moisture it needs while softening it, making it shinier and easier to style. It helps untangle hair, smooth out frizz, and add volume without making fine or easily weighed down hair flat. It also enhances natural wave patterns. It keeps hair bouncy, full, and moving naturally while keeping a light, airy finish. It gives waves the right amount of moisture without making them feel heavy, so they stay fresh, silky, and defined with volume that looks natural. This conditioner is ideal for everyday use. It helps keep your hair looking healthy, makes it smoother, and encourages bright, touchable waves that stay soft and full of life without buildup or residue.\u003c\/p\u003e","brand":"DevaCurl","offers":[{"title":"355ml","offer_id":45961071624323,"sku":"100475","price":24.99,"currency_code":"EUR","in_stock":false},{"title":"946ml","offer_id":46208374472835,"sku":"100476","price":49.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/4488\/2051\/files\/DevaCurl-One-Condition-Delight-Moisturizing-Conditioner-Aladin-Beauty.jpg?v=1773291838"},{"product_id":"devacurl-low-poo-original-cleanser","title":"DevaCurl Low-Poo Original Cleanser 946ml","description":"\u003cp\u003eDevaCurl Low-Poo Original Cleanser is a gentle lather cleanser made just for curly hair that needs a gentle wash and long lasting moisture. It cleans the scalp without taking away important oils. It has calming chamomile and carefully chosen plant extracts that help keep curls soft and easy to style while keeping their natural shine and elasticity. This DevaCurl low poo original mild lather cleanser for rich moisture removes buildup without drying out your curls or changing their structure, unlike regular shampoos that can do these things. It cleans curls gently and comfortably, leaving them feeling clean, hydrated, and balanced instead of tight or dry. DevaCurl Low Poo Original Cleanser is safe for fine, dry, and color treated curls. It protects the curls' structure during every wash. This cleanser has a gentle lather and helps keep curls looking healthy and well-defined.\u003c\/p\u003e","brand":"DevaCurl","offers":[{"title":"Default Title","offer_id":45961071722627,"sku":"100468","price":49.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/4488\/2051\/files\/DevaCurl-Low-Poo-Original-Cleanser-946ml-Low-Poo-Shampoo-Aladin-Beauty.jpg?v=1773292025"},{"product_id":"devacurl-light-defining-gel","title":"DevaCurl Light Defining Gel","description":"\u003cp\u003eIt is a light curl styling gel that helps define natural curls while giving them a soft, flexible hold without making them stiff. This formula makes a soft, non-sticky cast around each curl to help protect against humidity and daily friction. It's ideal for people who want a DevaCurl Light Defining Gel that controls frizz while still letting the curls move. It works on wavy, curly, and coily hair types to help curls form smoothly as the hair dries, leaving strands defined, touchable, and full of bounce. It helps curls stay bouncy, adds shine, and keeps hair from getting too dry without weighing it down. This soft hold gel keeps curls looking polished without making them look stiff like heavy styling gels do. DevaCurl Light Defining Gel is ideal for wash days or quick touch-ups. It controls frizz, adds definition, and keeps curls flexible for a long time while keeping them soft and moving, which is what they need for a healthy, vibrant finish.\u003c\/p\u003e","brand":"DevaCurl","offers":[{"title":"355ml","offer_id":45961072181379,"sku":"100102","price":29.99,"currency_code":"EUR","in_stock":false},{"title":"946ml","offer_id":46208372015235,"sku":"100467","price":49.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/4488\/2051\/files\/DevaCurl-Light-Defining-Gel-Gel-Aladin-Beauty.jpg?v=1773292027"},{"product_id":"devacurl-set-it-free-177ml","title":"Devacurl Set It Free Lock Finishing Spray 177ml","description":"\u003cp\u003eDevaCurl Set It Free Lock Finishing Spray is a light finishing spray that locks in moisture and helps keep hair hydrated for a long time after styling. It also helps reduce frizz and add shine. This formula is great for people who want the DevaCurl Set It Free finishing spray that locks in moisture. It helps lock in moisture while keeping hair soft and moving naturally. This product is made for hair with high and medium porosity. It protects curls from dryness and frizz caused by the weather all day, making hair smoother and shinier. DevaCurl Set It Free Lock Finishing Spray is full of nourishing plant extracts and light oils that give your hair a healthy looking shine without making it greasy or stiff or building up. It gives curls a soft, defined, and well moisturized look without making them heavy.\u003c\/p\u003e","brand":"DevaCurl","offers":[{"title":"Default Title","offer_id":45961072279683,"sku":"100103","price":24.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/4488\/2051\/files\/Devacurl-Set-It-Free-Lock-Finishing-Spray-177ml-Curl-Refresher-Aladin-Beauty.jpg?v=1773307897"},{"product_id":"devacurl-melt-into-moisture-matcha-butter-conditioning-mask-236ml","title":"DevaCurl Melt Into Moisture Matcha Butter Conditioning Mask 236ml","description":"\u003cp\u003eThe DevaCurl Melt Into Moisture Matcha Butter Conditioning Mask is a deep conditioning treatment made just for dry, thirsty curls that need long lasting hydration and softness. If you're looking for Butter Conditioning Mask, this rich, buttery formula melts into each strand with ease to help seal in moisture and make the hair easier to style and manage. This conditioning mask doesn't leave a residue like heavy masks do. Instead, it keeps your hair's natural movement and volume while giving it deep nourishment. DevaCurl Melt Into Moisture Matcha Butter Conditioning Mask is made to bring back the softness, smoothness, and shine to dull, rough, or brittle curls. Every time you use it, it helps your curls look more polished. It's a relaxing self care ritual that leaves curls looking healthy, defined, and deeply moisturized.\u003c\/p\u003e","brand":"DevaCurl","offers":[{"title":"Default Title","offer_id":45961072476291,"sku":"100474","price":39.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/4488\/2051\/files\/1_8725fdad-9185-4efa-a71c-8d8bf423143e.jpg?v=1774426848"},{"product_id":"devacurl-leave-in-decadence-8oz","title":"DevaCurl Leave-in Decadence 8oz","description":null,"brand":"DevaCurl","offers":[{"title":"Default Title","offer_id":47135866454147,"sku":"105212","price":39.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/4488\/2051\/files\/5839249d59b5cb0ec4489e385d16c5e4.png?v=1778328848"},{"product_id":"devacurl-one-conditioner-original","title":"DevaCurl One Conditioner Original","description":null,"brand":"DevaCurl","offers":[{"title":"88ml","offer_id":47135866486915,"sku":"105213","price":14.95,"currency_code":"EUR","in_stock":true},{"title":"355ml","offer_id":47135866519683,"sku":"105214","price":35.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/4488\/2051\/files\/770936e1a1ee138c5eb952d82f1fd8fb.png?v=1778328855"},{"product_id":"devacurl-scalp-puriphy-236ml","title":"DevaCurl Scalp Puri(ph)y 236ml","description":null,"brand":"DevaCurl","offers":[{"title":"Default Title","offer_id":47135866749059,"sku":"105215","price":47.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/4488\/2051\/files\/21ef78fde1b58ec2edc7a08fd788321d.png?v=1778328872"},{"product_id":"devacurl-style-cream-rich-coconut-infused-definer-88ml","title":"DevaCurl Style Cream Rich Coconut-infused Definer 88ml","description":null,"brand":"DevaCurl","offers":[{"title":"Default Title","offer_id":47135866781827,"sku":"105216","price":21.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/4488\/2051\/files\/8ffb88519d8d8cbcf5609223c9aa678a.png?v=1778328876"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/4488\/2051\/collections\/devacurl-aladin-beauty.jpg?v=1773325992","url":"https:\/\/www.aladinbeauty.be\/en\/collections\/devacurl.oembed","provider":"Aladin Beauty","version":"1.0","type":"link"}